Customer Interaction Landscape

Nowadays, loyalty in retail and many other industries is like a dating app: one bad swipe and your customer is gone. But for enterprise leaders, a loyalty platform is a marriage, not a fling. Stop transactional flirting with one-off discounts. It’s 2026.

Learn the psychology behind customer loyalty in retail and learn practical strategies retailers can apply to boost retention and engagement.

Recent research published by The Wall Street Journal leaves no doubt — U.S. consumers’ perception of CX offered by global brands is lower than ever. In fact, it’s now the worst it’s been since the Forrester CX Index was first created. 2024 marks the third year in a row when the perception of customer service quality keeps on dropping. Is there anything brands can do to turn that tide?

Quality products and services are critical to business. However, customers expect more than that. How does emotional intelligence help you meet their expectations and build lasting relationships?

Customers want sustainability – both in products and relationships with brands. Here is how to offer both and truly connect through shared values.

Our event, titled “Is Emotional Loyalty Worth Investing In – an Ultimate Guide to Building Loyalty Magic,” took place on September 26th and featured marketing experts such as Adam Posner, Marlena Półrola, Deepak Pradhan, and Gunther Everaert.

Building emotional loyalty is a time consuming and complexed process, which requires a good strategy with a bold attitude. Its purpose is to establish a relationship with the customer in which brand is perceived as a friend, not a seller.